Again, it depends on what is being said and who the audience is

If you have a web site up and you post stuff without much conversation or interaction, then the exercise can be seen as self-serving.

A simple numbers comparison is all that is necessary to show you the apples-vs.-oranges nature of your contention:

How many people are impacted by the girl and her ex-boyfriend, their words and actions?

I have gotten Google Alerts from people named “Amway.” You’re right – there’s something wrong with that.